Postmodernism in the 1970's

• Media and culture becomes dependent on photos
• people start to believe photos more than reality
• shaping our psyche
• redefining our identity
• shifts from being objective to subjective, situational
• performed photography
• Pop Art 
• appropriated mainstream culture
• Commercialism
• Edward Weston
• sex sells
• puts the woman in the position of power
• still vulnerable bc she's half naked
• The Male Gaze™
• Frank Majore
• Blue Martini, 1983
• includes marlboro brand
• places in gallery
• the lighting influences the interpretation of the painting
• Bollinger advertisement
• Appropriation
• postmodernists believed originality was no longer possible
• mocks the concept of the culture of images
• the quality of the photograph is less important
• Richard Prince
• photographed magazine advertisements, blew them up, and displayed them in galleries
• marlboro man
• Sherrie Levine
• copies famous pictures
• the pictures stop belonging to the photographer, now belongs to the culture
• photo of a photo
• mocking the intention of the photograph
• Recap
• doesn't have a specific style
• beyond expectations
• expands the idea of what art is
• everybody uses it
• didn't have to prove photography is high art
• pure originality is impossible
• pictorial intertextuality - all pictures are seen through other pictures
• photography about photography
• Mark Klett
• created the term re-photography
• recreated 19th century photographs
• rephotographic survey project
• began in 1977